Step 2:

Recruitment & Prescreening

Breaking Down Barriers to Enrollment

Clinical trial recruitment doesn’t need to be slow or geographically limited. ObvioHealth helps sponsors recruit participants up to 4x faster by orchestrating expert-led digital campaigns and leveraging our platform to streamline prescreening. Our technology-powered, partner-enabled approach removes traditional bottlenecks and expands access to broader, more diverse populations.

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Recruit Faster, Enroll Smarter

ObvioHealth enhances recruitment efficiency through a flexible digital platform designed to seamlessly integrate and optimize participant outreach efforts. Our solution provides real-time visibility into recruitment metrics, enabling rapid identification of funnel drop-offs and quick adjustments in targeting or messaging strategies. By streamlining prescreening and enrollment workflows, we help sponsors maximize participant engagement, ensuring high-quality recruitment outcomes while reducing timelines and costs.

Precision Targeting + Prescreening

Our recruitment method uses digital advertising to target messages to specific populations, engaging them in the places where they are most receptive. When people see and click on a relevant ad, they are funneled to a study-specific landing page containing details about the parameters of the study, the benefits and risks of participating and financial compensation. Interested subjects then easily fill in and submit an on-line prescreening questionnaire. Potential participants will know in a matter of minutes whether they have pre-qualified for a study.

Faster Enrollment

Quickly reach and screen qualified participants digitally, accelerating enrollment timelines and reducing recruitment delays.

Higher-Quality Participants

Precisely target and identify suitable candidates through intuitive prescreening, improving participant quality and reducing dropout rates.

Increased Diversity & Inclusion

Expand participant access beyond geographic limits, enabling broader and more representative patient populations for your studies.

Real-Time Recruitment Dashboards

ObvioGo’s real-time dashboards give sponsors end-to-end visibility into the recruitment funnel—tracking participant progress, spotting drop-off points, and enabling fast, informed campaign adjustments. From ensuring demographic balance to uncovering bottlenecks, our platform transforms live data into actionable insights.

Instant Funnel Visibility

Immediately identify where participants are dropping off, enabling swift intervention and increased enrollment success.

Flexible Campaign Optimization

Quickly adapt recruitment strategies and messaging based on real-time data insights, optimizing resource allocation and outcomes.

Balanced Cohort Recruitment

We help sponsors meet diversity goals by tracking recruitment by race, ethnicity, and other demographic markers in real time. This enables more representative participant populations and aligns with evolving regulatory expectations around equitable access.

Our Recruitment Partners

ObvioHealth partners with a curated network of recruitment specialists who share our vision for faster, smarter, and more inclusive trials. These experts bring digital outreach, list-based targeting, and site engagement strategies that drive high-intent enrollment. Fully integrated with our platform and processes, their efforts are optimized for performance—from first ad click to successful enrollment.

Why It Works

End-to-End Control

We oversee recruitment from media planning and creative development to dashboard analytics and prescreening management—ensuring consistency in quality and speed.

Real-Time Insights

Our partners connect directly to ObvioGo’s recruitment dashboards, gaining real-time visibility and the agility to optimize strategies as campaigns scale.

Shared Success Metrics

All recruitment efforts are tied to shared KPIs—like cost per qualified lead, demographic balance, and enrollment conversion—so every partner is aligned and invested in success.

Why Sponsors Choose ObvioHealth

ObvioHealth’s digitally driven recruitment consistently delivers faster enrollment, higher conversion, and more representative participant pools. By combining precision targeting, digital prescreening, and real-time analytics, we help sponsors quickly enroll qualified, diverse cohorts—improving trial timelines and data quality.

Up to 4x Faster Enrollment

Rapidly recruit qualified participants through precision targeting and digital prescreening, significantly shortening recruitment timelines.

Higher Conversion Rates

Optimize your recruitment budget through targeted, insight-driven ads that efficiently convert interest into enrolled participants.

More Diverse, Inclusive Trials

Expand participant pools beyond traditional geographic limits, promoting diversity and inclusion by reaching populations historically underrepresented in research.